led display screen Manufacturer

Build brand display enhance the competitiveness of the sustainable development

 

Modern society has entered the information age, information dissemination plays an increasingly important role, while people on the visual media requirements are higher and higher, reflecting the rapid requested media reality (real-time), striking (colorful, lifelike), large screen, it also has shocking in recent years, with the rapid development of microelectronics technology, automation technology, computer technology, semiconductor manufacturing process matures, leading lED display dot sizes getting smaller and smaller, more and more high-resolution, and it can display the three primary colors of light (red, green, blue) integrated into one, to achieve full-color effect, making the LED display applications growing range, while the increasingly fierce market competition, the LED display enterprises how to stand out? Position "preemption" and "Flex" realize the value of income is the key.
       

Build brand display enhance the competitiveness of the sustainable development

1, the resource itself by "preemption"?

Occupying core resources are: changes in product or service value to build and delivery processes, identify key resource scarcity or controlled, thereby gaining a competitive advantage in the value chain level.

LED display industry development so far, on the middle reaches of the cost of the basic components have been transparent, and its painstaking lower prices, better to reverse the direction and quality, after all, the product quality is the key factor in determining brand loyalty: LED display belong to continued use of the product, the customer will be formed for the quality of the brand awareness and recognition in the long-term use, the quality of the audience for the recognition and trust is the long-term interests of security.

On the other hand, it is the corporate brand and sales channel reach extends, is the focus of most companies rush, especially in the past two years, with LED screen prices gradually civilians, continue to penetrate applications to commercial and residential areas, need to rely on the market continued to drive volume growth. Meanwhile, the first-tier cities gradually saturated the market, LED display enterprises fought in second and third tier cities, for a time, the channel has become the brightest LED display manufacturers battleground.

Looking at the situation in the industry, LED display manufacturers have already embattled. Recently Listed LED screen prices Chau Ming, Riyadh, Abby, also began to turn the fire, attack channels, enhance its own product's market share but also weakened the channel position of competitors.

LED display enterprises in the value chain resources placeholder except raw material supply, channel resources, several aspects of funding, human resources, equipment and other resources, but also the enterprises need to screen "footprint" of resources.

2 "Flex" realize the value of income

Product value including the "hard" and "soft power" hard power refers to the product itself, "soft power" mainly refers to the brand product service and competitiveness;

LED display LED screen service work is to provide customers with enterprise "product" in the continuation of the course, the case of the LED display technology products, from installation and operation to maintenance are in need of professional knowledge and skills, so it's sale service is more important for customers.

Marketing competitiveness refers to the company's marketing, advertising, public relations skills, strong marketing capability can result in higher brand awareness, cultivate a better user habits. Currently LED display industry has a number of enterprises regular dealer training system: Chau Ming science and technology to carry out "operations center tour training" activities, enhance the overall operational capacity of the center, build brand operating platform for building the Ming continent build a strong ecosystem on the basis of power; advanced training spiritual vision "eagle plan" will, technical and marketing departments with dealers Zero Center for dialogue by the research and development, training will be the scene for everyone answering questions, and conduct extensive training courses; Only Austrian expatriate senior technical engineers specialized video distributors to headquarters technical training, it is still the company headquarters set up specialized "LED video processor" training classroom, so that students master the full range of knowledge and skills video processor.

Brand Competitiveness refers to the degree of brand awareness and recognition value. A good brand image and form brand loyalty, bringing a premium brand. The past two years, LED screen industry sustained price war in the gross margin down, it is also rapidly eliminated smaller LED display enterprises, the only brand to bring added value to the business. From the collapse of the LED display groups, we can see, exit the business are often lack of product features, brand Generic business, and after the storm but has survived enterprises are often popular brands, products, and Features distinctive corporate.

Corporate or product brand equivalent card, immeasurable potential value, takes a long time and adhere to investment in order to create, is the purpose of business to settle down, but also the business truly sustainable competitiveness.

Epilogue

A LED screen and LED display enterprises core competitiveness, need a variety of factors, when a combination of elements more strategic, competitive advantage LED screen prices can be more secure.

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